Privacy policy

Privacy Policy

This Privacy Policy describes how miramat.co.uk (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.” See the list below for more information about what Personal Information we collect and why.

Device Information

• Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
• Disclosure for a business purpose: shared with our processor Shopify.

Order Information

• Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
• Purpose of collection: to provide products or services to you, process your payment information, arrange for shipping, provide invoices/order confirmations, communicate with you, screen for potential risk or fraud, and, when in line with the preferences you have shared, provide information or advertising related to our products.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor Shopify and our distribution partner.

Customer Support Information

• Examples of Personal Information collected: name, billing address, shipping address, email address, and phone number.
• Purpose of collection: to provide customer support.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our processor Shopify and our distribution partner.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: Shopify Privacy Policy.
• We may share your delivery details (name, address, email, and phone number) with our logistics partner.
• We may share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information, or protect our rights.

Behavioral Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to understand how customers use the Site. You can read more about Google’s privacy practices here: Google Privacy Policy. You can opt out here: Google Analytics Opt-Out.
• We use Facebook Pixel and Google Tags, which collect behavioral data for advertising purposes only with your explicit consent.

You can opt out of targeted advertising by:

• Facebook - Ad Preferences
• Google - Ad Settings
• Bing - Personalized Ads
• You can also opt out via the Digital Advertising Alliance.

Using Personal Information

We use your Personal Information to provide our services to you, including offering products for sale, processing payments, shipping orders, and keeping you updated on new products and offers.

Lawful Basis Under GDPR

If you are a resident of the European Economic Area (EEA), we process your personal information under the following lawful bases:

• Your consent (for cookies, tracking, and marketing communications).
• The performance of the contract between you and the Site.
• Compliance with our legal obligations.
• Legitimate interests (where they do not override your fundamental rights and freedoms).

Data Transfers Outside the EU

Your Personal Information will be initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. We ensure that these transfers comply with GDPR using Standard Contractual Clauses (SCCs) or other legally approved safeguards. More details can be found in Shopify’s GDPR Whitepaper.

Cookies & Tracking Technologies

We use cookies to improve your browsing experience, including functional, performance, and advertising cookies. We only use non-essential cookies with your explicit consent.

You can manage or block cookies through your browser settings or opt-out via our cookie consent tool.

For more details, visit All About Cookies.

Your GDPR Rights

If you are a resident of the EEA, you have the right to:

• Access the Personal Information we hold about you.
• Request correction, updates, or deletion of your data.
• Object to the processing of your data for marketing purposes.
• Withdraw consent at any time (where applicable).

To exercise these rights, please contact us at info@miramat.com.

Do Not Track (DNT) Policy

We respect your privacy preferences. If you wish to disable tracking, you may do so via your browser settings or our cookie consent tool.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal and regulatory reasons. The latest version will always be available on our website.

Contact Information

For more information about our privacy practices, questions, or complaints, contact us at:

Mira Labs Pty Ltd
PO BOX 5286, Kenmore East QLD 4069, Australia
Email: info@miramat.com

We strive to address any concerns you may have about our use of your personal information. If you have a complaint, please contact us using the details provided in this privacy policy.

If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority:

For the Netherlands:

Autoriteit Persoonsgegevens (Dutch Data Protection Authority)

• Postal Address: Postbus 93374, 2509 AJ Den Haag, The Netherlands
• Telephone: (+31) 70 888 85 00
• Website: https://autoriteitpersoonsgegevens.nl

For Belgium:

Gegevensbeschermingsautoriteit (Belgian Data Protection Authority)

• Postal Address: Rue de la Presse 35, 1000 Brussels, Belgium
• Telephone: +32 2 274 48 00
• Email: contact@apd-gba.be
• Website: https://www.gegevensbeschermingsautoriteit.be

Last updated: 19 February 2025